
Market America Gets Bigger, Better,
Faster and Easier!
Just a few days after yet another monumental Convention, and the excitement continues. I would like to thank and congratulate all 25,000 Customer Managers, UFOs and prospects who helped make this the most successful event in the history of the company. We must capitalize on the momentum that was generated — the time is now to make it happen! We have spent the past six months working diligently on the implementation of new technology, branding the most advanced products, and securing powerful partnerships all to keep you and your organization on the cutting-edge in such a competitive market.
The entire weekend was packed with vital information and product releases, so if you were unable to attend, there is plenty of stuff to learn — the first lesson is don't miss 2011 ma World Conference! I always stress the importance of attending these events, because there is so much announced on stage that it is nearly impossible to relay it all to someone who wasn't there. It's an experience that needs to be experienced firsthand.
I can give you a brief rundown of the major topics, but it's extremely important that you follow up on all this with someone in your organization who did go.
- We put a lot of emphasis on merging the old with the new in order to take this business to the next level. The fundamentals of One-to-One Marketing (matching products to people and people to products) and recruiting/prospecting/sponsoring remain the exact same as they've been since the beginning. But now, with the explosion of activity over social networks, we've implemented incredible technology that allows UFOs to build the business bigger, better, faster and easier than ever. With ma Network, ma Chatterbox, ma Mobile and many other services and features we detailed during Convention, Customer Managers have access to hundreds of millions of new customers and potential business partners across the world!
- The unveiling of the new Portal, which went live just a few weeks ago, generated a huge response from the sold-old crowd. We demonstrated how easy it was to invite all your contacts with just one click to start getting paid to shop; we detailed the ma Toolbar and how it makes web surfing so much easier; we discussed the new Hot Deals and how people can personalize what deals they want pushed to them with coupon codes that will automatically be applied; we introduced a new service on the Portal called ma Auctions where customers can bid for the most popular items; and so much more!
- The ma Cashback program is always expanding, and the announcements made at Convention will blow your mind. We've started offering higher cash back on limited quantity items or for a limited timeframe…up to 50 percent cash back on specific Market America branded products! Plus, we make higher cash back products much more prominent so comparison shopping is a breeze and you know you're getting the best deal and most cash back. With over 640 of the most popular e-retailers offering increased cash back (more than the 2 percent), why wouldn't you want to share this opportunity with everyone you know? It's so easy to import your contacts from Gmail, Yahoo, or Hotmail, so what are you waiting for? If you are ready for a quantum leap in the business, start sharing this with everyone you know.
- We announced that the IBV requirements will temporarily be relaxed, although UFOs who are serious about success should be meeting these anyway. For those who are not able to meet them consistently, it's time to get on board before the end of the year. One of the biggest announcements was about our advertising campaign that will generate half a million IBV as an extra incentive that's up for grabs by all UFOs who are meeting the requirements. There are 8 different initiatives we outlined and are engaging in that will help pump the pool with IBV:
- Online Home Shopping List: Reprogram your mind to convert your buying habits to the Portal, which will generate more BV and IBV. Then, sit down with all your customers to walk them through the Online Home Shopping List and your business will grow exponentially.
- Higher Cashback Program: More cash back is being offered on select ma products for a limited time or limited quantity, plus special Partner Store deals like back to school and weekly increased cash back promotions are available.
- Invite Friends Tool: It is so important to get everyone in the field using the Invite Friends Tool to share the opportunity to get paid to shop. This is a no-brainer!
- Customer Relationship Management (CRM) Tool: This feature will work in conjunction with the lead generation program to produce a minimum number of leads for participating UFOs.
- Associate Preferred Customer Program: This will encourage your customers to invite their friends, as well as posting ma Widgets and banner ads to any third-party website, resulting in an avalanche of sales all tied back to your Portal.
- Social Media and SEO/SEM: We've brought experts on board to help promote Market America throughout various social media channels, as well as implementing SEO/SEM strategies that will bring us to the top of any search.
- Client Privilege Program: This new program will encourage loyal customers to shop even more from the Portal. It provides UFOs the ability to offer custom, individual incentives to their favorite customers including free/reduced shipping, discounted retail prices, percentage discounts of orders at a certain amount, specific promo codes to be used on the Portal for ma products, and more.
- Instant IBV Placement for Partner Store Purchases: Currently, it takes approximately 45-90 days for IBV to be credited to an account. Soon, IBV will be tallied within 24-72 hours of any Partner Store purchase made by you or your customers. Even better, UFOs have the option to place the IBV wherever they want in their organization within 24 hours before it is auto-placed.

It's impossible to outline all that happened this past weekend, so for those playing catch up on the incredible amount of information, think about how to avoid making the same mistake next time and get your World Conference tickets before they sell out.
In the very near future, we will hold events in sold-out arenas packed with Directors and above; BV and IBV banks will exceed the requirements from an influx of customer orders; and the recruiting process will evolve into a selection process as entrepreneurs will be lining up to become UFOs. How do I know this will happen? It will happen because together, we will make it happen.
I believe in you. Keep growing.

JR Ridinger
| 2010 International Convention Audio Downloads Now Available |
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Download and listen to the audios from International Convention. You will learn from top Corporate Team members and Field Leaders who share personal knowledge and experience on how to take your business and life to the next level.
The "Audio Downloads" section of your UnFranchise® Business Account has been updated to include audios from the 2010 International Convention. See below for the codes, titles, and descriptions.
ADL2099: Tap Into the World's Largest Prospecting Tool — Vice President of Internet Marketing, Steve Ashley discusses how to utilize social media to grow your UnFranchise business. Learn how maNetwork bridges the gap between social media and online shopping and how you can tap into Facebook's 500 million users to prospect, recruit, and sell more products. Steve also provides insight into Market America's mobile application.
ADL2100: The New NPO Program — Vice President, Kevin Buckman teaches about Market America's new Non-Profit Organization program and how you can help Non-Profit Organizations to generate substantial revenue while creating BV and IBV in your organization.
ADL2103: Market America's Fastest Growing Division: nutraMetrix — Learn how nutraMetrix is providing custom health solutions to change the face of health care one health professional and one patient at a time. You will learn about the revolutionary online medical community called nutraMetrix Elite which provides users with a suite of services to track and manage all of their health and lifestyle information in one easy to use collaborative community.
ADL2102: Conquer Entertainment's Unlabel Program — Learn how Conquer Entertainment's Unlabel program is revolutionizing the music industry by identifying emerging artists and how to apply it to building a successful UnFranchise business.
ADL2101: ma Capital Resources — Vice President, Kevin Buckman discusses how ma Capital resources can assist UnFranchise owners and customers to get to zero debt as fast as possible using its ma Money Merge Account.
ADL2104: Transitions Lifestyle System — Executive Vice President, Dennis Franks and Director of Field Development for Transitions, Lydia Martinez provide information about the latest enhancements and introductions to the Transitions Lifestyle System and TLS Shape Up. Learn why the Transitions Lifestyle System continues to be one of the most successful and scientifically proven weight management systems anywhere. Learn about the new adrenal, cortisol, thyroid and stress support formula — Transitions ACTS.
ADL2105: Tap Into Another Billion Dollar Industry — Senior Vice President, Loren Ridinger and Executive Vice President Dennis Franks teach you to tap into the multi-billion dollar fashion and beauty care industry. Learn about all the newest additions to the Motives Cosmetics line and how to take your UnFranchise business to a new level.
ADL2106: Earn Thousands in Retail Profit: ma Webcenters — Jeremy Fennema teaches you all of the enhancements to the ma Webcenter program and how to earn substantial retail profits by leveraging the technology and services. Learn about iTransact - a total E-Commerce solution.
ADL2107: Expand Your Business Internationally — Executive Vice President, Joe Bolyard, Director Dani Canubus, and Market Philippines Country Manager, Liz Tanchuco discuss the launch of Market Philippines and the potential of building the UnFranchise business. Hear from Joe Bolyard on the current state of our business in Taiwan, Hong Kong, Australia and Canada.
ADL2108: Utilizing ma's Powerful Prospecting Tools — Executive Director of Field Development, Andrew Weissman teaches how to listen to audios to program yourself for success and how to work smart by utilizing Market America's business building tools.
ADL2117: The Only Shortcut for Success — Field President, Elizabeth Weber and Senior Executive Field Vice President, Frank Keefer teach you the only shortcut to success by working from event to event. You will also learn how to duplicate selling tickets in advance to the next upcoming event.
ADL2118: Get On the Fast Track with ma's Top Money Earners — Market America's top money earners teach the fundamental business building techniques and principles that have proven to yield results. Arlene Lowy and Jim Winkler discuss their experiences and teach exactly what to do to ensure your success.
ADL2111: Learn Why marketamerica.com is the World's #1 Most Improved Website — Chief Operating Officer, Marc Ashley and Senior Vice President, Loren Ridinger showcase all of the web portal new enhancements, additions and upgrades that is creating an addictive user experience for you and your customers. You will learn how all of the new technology and functionality of marketamerica.com will enable you to build your UnFranchise business bigger and faster! You will also learn about Market America's search engine marketing and optimization strategy.
ADL2114: Building the Business: Merging the Old with the New — President & CEO, JR Ridinger teaches you how to build the business bigger, better, faster, and easier by merging old proven techniques with the newest technology. JR teaches how to program yourself for success and how to use social networking technology to fill the bean jar faster!
ADL2110: Market America's Newest Products — Director of Mall Management and Merchandising, Tanya Smith discusses Market America's newest products including GeneSNP, Isotonix Mini-Website, Prime Joint Support Formula by Isotonix, Nutriclean probiotics and the enhancements to the Isotonix Custom Cocktail.
ADL2109: Leading Doctors Discuss How ma Is Revolutionizing Health Care — Executive Vice President, Marty Weissman and Chief Medical Officer, Dr. Julian Blumenfeld along with a panel of doctors discuss how Market America's products and services is changing the face of health care. Dr. Steven Lamm provides insight into the power, science and effectiveness of Pycnogenol with Isotonix OPC-3. NBA basketball Hall of Famer and six time world champion, Scottie Pippen discusses his involvement with Market America with the sports nutrition brand Torch and the Prime Joint Support Formula by Isotonix.
ADL2116: The UnFranchise Business Plan — President & CEO, JR Ridinger, Executive Vice President, Dennis Franks, and Vice President, Kevin Buckman present Market America's UnFranchise Business Plan.
ADL2112: The World's Largest Shopping Engine: marketamerica.com — Chief Operating Officer, Marc Ashley and Senior Vice President Loren Ridinger discuss the web portal's new enhancements, additions and upgrades that is creating an addictive user experience for you and your customers. Learn about the latest advancements to the ma Cashback program and paid to shop strategies. Learn how you will get paid just for being online and for getting other people to be online as well. You will learn how all of the new technology and functionality of marketamerica.com will enable you to build your UnFranchise business bigger and faster!
ADL2119: Prospecting, Recruiting & Follow Up — Market America's top money earners teach the fundamental business building techniques and principles that have proven to yield results. Joanne Hsi and Keith Doyle provide valuable information and training to increase your prospecting and recruiting efforts.
ADL2115: Believe the Unbelievable — President & CEO, JR Ridinger, discusses how to capitalize on the current economic conditions of the world to build a successful UnFranchise business creating time and financial freedom. Learn how Market America is getting bigger, better, faster, and easier!
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