2010 International Convention

August 5-7, 2010
Receptions: August 4, 2010
Tradeshow: August 8, 2010
Venue: Greensboro Coliseum Complex, Greensboro, NC
Host Hotel: Sheraton Greensboro and Koury Convention Center
Phone: 336.292.9161
http://www.marketamericaevents.com/IntConvention.html

The Difference Between Success and Failure

The difference between success and failure is really simple. The individual who succeeds simply does what the individual who doesn't succeed does not do, PERIOD. Do you have tickets for the 2010 International Convention and for the new people/prospects you're going to bring?

The excitement has never been greater coming off of the NMTSS Blitz Tour and into the International Convention. The ma Cashback program is soaring and there is a tidal wave of traffic, orders and growth. I sure hope you are sending the invite to everyone on your e-mail list and in your contact files (try using the share function on the Portal to share with your contacts through e-mail).

Internet Retailer reported that we grew 35 percent over the previous year. That's significantly more growth than Amazon, Wal-Mart and Amway in the same time period — and it's in large part due to ma Cashback launched late last year. Make sure you are not missing out. Realize that you are doing your contacts and customers a favor! There are so many exciting things happening that it is hard to keep track of them all. Everything is full throttle with programs like ma Cashback (now with up to 35 percent cash back!) and the new Paid to be Online program.

Have you seen and used higher cash back? There are 325 Portal vendors and direct partners giving higher cash back! NOW THERE ARE COUNTDOWNS ON BV PRODUCTS EACH WEEK WITH 5-30 PERCENT CASH BACK TOO! Also, there is the new Banner Share program and ma Widgets, which allow you to post product promotions on other people's sites (websites or blogs) so they can sell them for you and earn cash back too.

Everyone not in Market America should be selling your products for you through the associate program because they get .5 percent on them forever (just for having the widget or banner on their site) and their customers get 2-35 percent cash back too. Bing threw in the towel and we are soaring. The Prime the Pump Challenge and IBV requirements are causing people to earn more money and we are going to blow it up at Convention. I am putting a million dollars into the advertising pool to prime the pump and you will see how it works at Convention. The more people in each leg that meet the challenge and IBV requirements, the more advertising bonus money and IBV you can earn. You have to be at Convention to learn about it!

And on top of that we will be previewing or releasing the new online Shopping List that allows you, your organizations, new recruits, Distributors and customers to input or check off everything they buy now from stores, other Internet sites or catalogs and get it from the Portal. It shows how much they can save, get cash back, and finds it on the Portal and creates an order. They can opt to get as much of it as they want (not spending more — but transferring dollars they are already spending) and even put it on AutoShip. This will take the business to the next level.

There is an avalanche of great things happening with Market America: media coverage, blog traffic, mobile platforms, ma Chatterbox™, more Preferred Partners, Microsoft FAST search, and shopping on the Portal continues to get better and better. The ma Toolbar is making life easier for everyone and with the new TLS Shape Up™ program and the advancements in nutraMetrix®, Market America is offering healthcare alternatives that are desperately needed.

Wait until you see the new Hot Deals platform that pushes you the coupons or coupon codes at the same time. It is the best out there. Our entertainment Portal, ma MyWorld, is exploding with the help of Conquer Entertainment^® and every ma University major is growing like never before. People are discovering ma Network and how it helps to develop customers and prospects by accessing 500 million Facebook users, as well as providing customized recommendations on every mobile device (and soon on the Portal).

We are experiencing record recruiting all over the world, and BV and IBV are going up due to the Prime the Pump Challenge. We've received record Internet orders, and soon IBV and ma Cashback will be credited much faster for 85 percent of our Partner Stores.

It just gets better and better and better...

Where else do customers get paid to shop and UFOs get paid to be online and also compensated to get people online? Timing is everything and the time is now. By International Convention, we will be a force to be reckoned with instead of being regarded as the best-kept secret. We have major Internet and publicity campaigns launching at Convention to expose the program and to take advantage of the BING retreat! We're going to experience a surge of television publicity with a couple of reality shows in production to introduce some of our marketing and product deals that will drive more traffic to your Portal.

We have Kim Kardashian (the social networking queen) and the Kardashians speaking at Convention on how to use social media to brand yourself and recruit customers. She has 4 million Twitter followers and 35 million hits on her blog! We did an episode for a new reality show on Bravo! with Scottie Pippen (former Chicago Bull and Hall of Famer) and his wife Larsa to brand some products and put them on the ma Portal, which will be on their show to drive traffic. Scottie and Larsa are joining the business and will be at Convention. We are doing a repeat performance with Kimora Lee Simmons (Fabulosity). Celebrities and artists will be in attendance and media coverage will create more excitement and exposure than ever!

As if that's not enough, we have a huge surprise for you. We are doing a social media live demonstration and live stream where you will experience firsthand in the coliseum how you can outperform the exposure of TV at an event using photos, video, chatterbox, Facebook, Twitter, Google, YouTube and hashtags (#). You will be part of it and you will experience it live as we make it happen and put ma on the map driving you customers and prospects. But you have to be there to benefit. There will be so many new breakthroughs and releases that individuals who do not attend won't have the knowledge to utilize. There is a tidal wave of growth sweeping the country and you can get wiped out or ride it to the top. (And if I were you, I would choose the latter option.)

The point is this — we are moving fast. Are you excited? I know I am! You need to plan to leverage your growth by not only delivering a record number of new people there for yourself, but also all your new Go Nows to the event. Duplication is the key and there is too much going on to have to spend countless hours educating everyone and getting them up to speed. It is much easier just to get them there by selling them a ticket. That is the fastest way to convince people, to motivate them, to open their eyes, and to train them.

As far as new people and your growth are concerned, it is the only shortcut to success that I know of. By getting people there, you expose them to a level of understanding that they would never be able to attain otherwise and they decide to make it happen with you or without you. You can't stop them. That makes you succeed automatically because they go out and do it! You become a "hopeless success" as a result of this process!

So my point is simple. With all of this excitement and growth, are you prepared? Do you have the tickets you need for the growth you will experience between now and then? Do your people have the tickets they need? Project out four months in the future. He who hesitates is lost, and of course nothing could be truer than this: "You cannot lead where you will not go, and you cannot teach what you do not know!" Don't be stuck on a hamster wheel in the business. Make this YOUR year!

Convention Topics (subject to change):

• UnFranchise^® Business Presentation: Bring your guests to evaluate Market America's powerful business. We are doing the BLITZ tour presentation and Paid to Shop on Saturday.


• Paid to Shop Program — ma Cashback: Learn about the enhancements to the
  ma Cashback program and the new Paid to be Online program.


• Growing Your Customer Base with ma Cashback: Using the invite tool and higher cash back offers to create new customers and increase BV, IBV, and retail profits.


• Increased ma Cashback for ma Products and Partner Stores: Now offering increased cash back amounts on ma products and increased amounts for Partner Stores products. Learn how to capitalize on countdowns and limited time offers. This also includes BV products.


• The Power of Programming with Audios: Powerful tools to assist with growing your business to great heights. A structured program to duplicate listening to audios down the lines of sponsorship and a contest to go along with it!


• Growing Your Business with Social Media: Now more than ever, social networking is your path to expanding your business and filling the bean jar with possibilities.


• Doctor's Panel — Revolutionizing the Healthcare Industry: Join Dr. Julian Blumenfeld and his panel of experts as they discuss wellness solutions. Learn how they integrate wellness, nutrition and weight-management solutions into their practices.


• The ABC Pattern of Recruiting: Learn how to successfully recruit, sponsor and follow-up for unlimited success.


• Prospecting & Sponsoring: Learn from Field Leaders the proven principles of prospecting, recruiting, and sponsoring.


• Recruiting Effectively: Become a better recruiter by learning from the best in the business.


• Cyber — Recruiting, Social Matching and Lead Generation: Learn how Market America will help you fill your bean jar.


• Learn about the new CRM follow-up program that guides, tracks and helps you cultivate possibilities and turn them into prospects to sponsor, involving assistance from the senior partners. This is used in cyber recruiting, social matching, referrals and the traditional prospecting.


• Retailing: Increase your sales with ma Cashback utilizing ma Network.


• Learn how we will be filling your bean jar through social matching, IBV requirements, or challenges in the "Prime the Pump Challenge" with Paid to Shop, Cyber Recruiting and Social Matching — plus ma Network with recommendations and One-to-One Marketing engine that opens a new chapter in the UnFranchise business and Market America.


• Discover how Market America is taking the business to a new level using all the tools along with the Prime the Pump Challenge. Learn how the IBV requirements actually have a trick to them that causes you and your group to grow and earn more money.


• Learn about the brand-new advertising IBV bonus money and program (THIS IS A MIND BLOWER).


• ma Capital Resources™: Learn all about the ma Money Merge Account program and how to cut your debt in as little as half the time


• New Portal Look and Feel: We are constantly providing the best, new and improved technological advances — and this year is no different. The Portal continues to get bigger and better! All of the changes are a result of the feedback from a user experience group.


• ma Toolbar: A seamless way to search through ma's 35 million products with one-click access to hot deals and specials.


• New Auction Site: We are in the development phase of a new auction feature coming to marketamerica.com that will boost traffic and sales exponentially. Folks, this is huge!


• New UnFranchise Business Account: Being redesigned for better user experience.


• The Trillion Dollar Industry: Learn how you can earn more money through the world of beauty, fashion and hair.


• New Portal AutoShip Program: Advancements within the AutoShip Program that will allow you to receive your desired products better than ever.


• Product Widgets and Banner Share Program: Now you can expose the products and the business opportunity to the world on any third-party site, generating more exposure, more traffic, more sales and more commission.


• The Power of Events: Learn the importance of events and how important it is to get your people to each and every one.


• New Tiered Shipping Program: Learn about the new shipping options that marketamerica.com is offering.


• New Hot Deals Section: A major overhaul that will enable coupon codes to be accessed on your Portal to get even better deals.


• New Recommendation Engine: On the Portal, through ma Network, and available on your mobile device, customers will be presented with like products based on their purchases.


• ma Network: ma Network bridges the gap between social media and online shopping with one simple, easy-to-use interface that allows you to search, shop, save and share with over 500 million potential customers.


• ma Messenger: New enhancements for both Windows and MAC users that allows individuals to push information and deals.


• Social Networking Strategies: Grow your business with social media (Facebook, Twitter, ma Network, mobile platforms, ma Chatterbox, social media matching and prospect management system).


• Social Media Strategies to Grow Your Business: Experience a social media live demonstration.


• Learn about the new online Shopping List automated system that transparently helps you, your group and customer transfer dollars they are spending onto the Portal, finds the products for them, and generates the order. This revolutionizes the business and takes it to the next level. It merges the old way with the new way!


• New Global ma Chatterbox: With many updated features, ma Chatterbox is quickly becoming the all-purpose hub for all your social networking needs and is going mobile.


• nutraMetrix^® Elite: nutraMetrix Elite will provide users with a suite of services that will help track and manage all of their health and lifestyle information in one easy-to-use, collaborative online community.


• Transitions Lifestyle System™ (TLS): Obesity being a huge epidemic, Transitions is still leading the way to a healthy, more active lifestyle.


• TLS Shape Up Program: Discover more about this amazing new program that will help you promote your family's health while keeping your children active.


• NPO Program: With over 1.5 million non-profits in the U.S., the volume potential is unlimited.


• UFO Apprentice Program: Customer Managers can enroll up to five of their registered Preferred Customers as Apprentices and can ultimately convert into a qualified Customer Manager through the program.


• Conquer Entertainment: Learn more about the exciting new developments with Conquer Entertainment's UnLabel™ Program and how you can tap into this exciting new sector for your business.


• Motives® Cosmetics by Loren Ridinger: A leader in the cosmetics industry, Motives continues to pave the way with new products and the latest trends.


• New Product Launches for Health & Nutrition, Personal Care and Hair Care: New products that range from health and nutrition, personal care and hair care that are sure to deliver more customers to your Portal.


• Gene SNP™ Relaunch: We will be reintroducing the Gene SNP DNA Analysis to help you learn more about your genes for better health.


• New Isotonix^® Mini-Website: All the information you could want or need about Isotonix on one user-friendly website.


• Global Expansion — Market Philippines and Future International Markets: Learn how ma is expanding into the Philippines and beyond.


• Mobile Platforms: With ma Mobile, customers can get paid to shop on marketamerica.com from the palm of their hand. Mobile platforms are also being developed for ma Network and ma Chatterbox.


• Top Money Earners: The major money makers within ma will provide tips, tools and training for success.


• Prospect Management System: Learn about a new system to help manage and follow-up with cyber-leads, paid to shop leads, social matching, and your own possibilities, including upline reporting for oversight and accountability.


• Search Engine Marketing and Optimization: Hear about our incredible new strategies regarding SEM and SEO that will help Market America take a quantum leap to the top results from the major search engines providing you with more customers.


• ma Webcenters™: ma WebCenters solutions delivers a turnkey business system, providing every Customer Manager the ability to offer businesses a powerful and effective system for creating and maintaining an online presence.


• iTransact: Learn more about a total e-commerce solution.


• PATLive®: Discover how it is an important tool to develop and expand your business.


• The Importance of Follow-Up: Discussions about the importance of following up with prospects on an ongoing basis.


• Writing your Goal Statement: Learn why writing a Goal Statement is necessary for you to have a successful UnFranchise business.


• Entertainment: There will be various performances by Conquer Entertainment artists throughout the entire event.


• We are also expecting appearances by Kim Kardashian, Eva Longoria Parker and other celebrities — and so much more!

Remember: Do something today. If you do nothing, then you decided by default anyway. Never before has there been so much to release and teach at a Convention. There is no other substitution for being at the International Convention (and no excuse for not!). The event is more than a seminar or a way to learn; it is an experience, it is the reality of the business. It requires too much time and work to explain things to your people. Work smarter rather than harder by simply getting them there. Do whatever it takes. They will thank you later and you will become a hopeless success by them succeeding! Make it happen. It is the most valuable and effective use of your time, and I look forward to seeing you all there!

Click here to download the 2010 International Convention Agenda PDF.*
*Agenda subject to change.

I believe in you. Keep growing.

JR Ridinger