Motives^® by Loren Ridinger featured on Elle.com

Proceeds from sales of select Motives products benefit
the Jennifer Lopez Foundation

Motives by Loren Ridinger is currently featured on the homepage of elle.com as the new "feel good" and motivational cosmetics line. The article highlights that Ridinger created Motives so that women can look and feel their best, therefore promoting a healthier lifestyle. In addition, after January 1, 2009; 20 percent of the proceeds from Motives gel eyeliners and mineral silk lipsticks from initial purchases on motivescosmetics.com — go directly to the Jennifer Lopez Foundation. In the article, Ridinger explains that the Jennifer Lopez Foundation was established to help women and children receive necessary healthcare.
 
Elle.com focuses on fashion, beauty and style while maintaining a uniquely sophisticated tone. The Web site has over 2 million monthly visitors. To view the article, go to elle.com.

Jennifer Lopez Foundation

Vision: "To improve the health and well-being of woman and children"
 
Focus Areas:

• Telemedicine Clinics
  Building and maintaining clinics domestically and internationally that bring cutting edge medical services to children in underprivileged and hard-to-reach areas through modern communication and new media resources (i.e., videoconferencing and remote surgery supervision).
  
• Health Eating, Active Living (H.E.A.L)
  Restoring the "energy balance" to today's youth by promoting healthy eating and active living. Which includes increased nutrition education, increased physical fitness and all activities preventing the U.S. childhood obesity epidemic.
  
• Schools as Centers of the Community (S.C.C.)
  Empowering local schools to serve as "centers of the community" by being a conduit to the services that today's children and families need (i.e., referrals for physical/mental/dental care, afterschool care for children whose parents work extended hours, adult school for parents seeking further education, dance/sports/arts and crafts afterschool programs, managing your money/economic empowerment courses for family members of students, etc.)