Motives® by Loren Ridinger the Official Cosmetics for Season Finale of Bravo’s The Fashion Show
September 24, 2009
Motives® by Loren Ridinger the Official Cosmetics for Season Finale of Bravo’s The Fashion Show
Popular Bravo show hosted by Isaac Mizrahi and Kelly Rowland holds final fashion show of the season to determine winner.
GREENSBORO, N.C. (July 17, 2009) – On Thursday July 16, Motives by Loren Ridinger was featured as the exclusive cosmetics on part one of the season finale on Bravo’s The Fashion Show.
The Fashion Show premiered May 7 with fifteen professional designers competing in a fashion creative competition for a chance to have the winners designs sold in the retail market and win a $125,000 prize. Part one of the season finale saw four contestants competing in the final fashion show of the year. In what many believe was the surprise elimination of the season, Reco was dismissed following the runway show, leaving Daniella, Anna and James Paul as the three remaining contestants, with the winner being selected in a special final episode on July 23.
“Motives is about empowering women and helping their dreams come true, so it is only fitting that we were a part of a competition that also helps people realize their biggest dreams,” said Loren Ridinger, Senior Vice President of Market America and Creative Director of Motives. “I am thrilled Motives was chosen as the exclusive cosmetics for the season finale, and I am looking forward to seeing which talented designer wins this incredible competition.”
Internationally acclaimed designer Isaac Mizrahi shares hosting duties of The Fashion Show with four-time Grammy Award-winning performer and actress Kelly Rowland. Mizrahi and Rowland also serve as judges alongside fashion luminary and Senior Vice President of IMG Fashion, Fern Mallis. Among those in attendance for the final fashion show of the year were Glenda Bailey, Editor in Chief of Harper’s Bazaar, Kelly Choi, host of Top Chef Masters, Lisa Salzer, President of Lulu Frost, and designers Riscott French, Ashleigh Verrier, and Stan Herman.
For more information on Motives by Loren Ridinger visit www.motivescosmetics.com and be sure to check out Loren’s blog myfashioncents.com where readers can learn about the best shopping deals on the Internet, get fashion and beauty advice, and stay updated on all the latest Loren Ridinger and Motives news.
ABOUT MOTIVES® BY LOREN RIDINGER
By using color combinations and customization, Motives by Loren Ridinger delivers revolutionary cutting edge technology in cosmetics. More than 300 SKUs comprise the Motives brand including face, eyes and lip products. Among the products available through Motives are custom mineral powders, silk lipsticks, anti-aging lip liners, and custom eye shadow palettes. Motives is available exclusively though Market America. For more information visit www.motivescosmetics.com and Creative Director Loren Ridinger’s blog at www.myfashioncents.com.
ABOUT MARKET AMERICA
Market America is a product brokerage and Internet marketing company that specializes in One-to-One-Marketing. With more than six million customers and 180,000 Customer Managers worldwide, the company has generated over $3 billion in accumulated retail sales. Headquartered in Greensboro, NC – the company was founded in 1992 by president and CEO James Ridinger and employs over 550 people globally. Through its revolutionary One-to-One Marketing concept, Market America combines the Internet with the power of people – creating the ultimate online shopping destination. More information is available at www.marketamerica.com.
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